Earshot Jazz Festival is an annual Seattle music event with over 200 artists and 60 locations. They are guardians of the jazz scene. Their goals are to continue the legacy of jazz music, promote local artists and engage new generations in this culture.

The goal of this project was to create a comprehensive, copy-driven advertising campaign for an event and design collateral that works across a variety of mediums including print and digital.

Client—Earshot Jazz

Roles—Branding, Print Design, Advertising, Copywriting, Motion

Timeline—5 Weeks

Tools—Adobe Illustrator, Photoshop, After Effects

Earshot is held every year and has loyal older college educated audience that will attend no matter what. They don’t need convincing to attend, but their values need to be upheld in the advertising. So one of the main problems to solve is how to reach a new and slightly younger audience while retaining the loyal followers.

My concept is to have a hip-hop themed jazz festival. Hip-hop and jazz go way back to when DJ’s would use old jazz records to make hip-hop beats. A story of lineage. Without jazz there would be no hip-hop. So come check out the jazz vibes, you already listen hip-hop.